AI beauty pageants and hyper-perfectionism: Welcome to the age of ‘meta face’

Welcome to Beauty Run by Robots, a Vogue Business mini-series exploring the role and effects artificial intelligence (AI) will have on the beauty industry.

Beauty is no longer in the eye of the beholder — it’s in the hands of the generative artificial intelligence prompter. Take for instance, the ‘Miss AI’ beauty pageant organised by subscription social platform Fanvue, where over 1,500 AI-generated influencers compete for the $5,000 top prize. Or AI influencer Lil Miquela’s ascent to top model, starring in Prada and Calvin Klein campaigns and sharing them to her 2.4 million followers. Then, there’s Shudu Gram, widely recognised as the world’s first AI supermodel, who has already collaborated with Fenty Beauty and Ferragamo.

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