From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, they are still the sure-fire way to generate buzz around big moments.

We broke down the data from two analytics firms, Launchmetrics and Lefty, to find out which beauty brands won on social media this year, and which large-scale influencers are still resonating.