Multimedia Plus is unveiling the latest feature for its platform, Incite Posts, at the National Retail Federation’s “Big Show” next week in New York. Incite Posts is designed to “transform communication” across retail organizations, the company said.

The company said the feature “empowers managers at every level, including store, district and regional, to create engaging, social media-style content tailored to their teams.” Incite Posts meets a demand in the market where retailers and brands focus on improving communication across all levels of their business to not only improve engagement but also create a more vibrant company culture.

“With rising demand for intuitive, real-time tools that resonate with frontline associates, Incite Posts leverages the power of social media-style interaction to connect teams seamlessly,” Multimedia Plus said in a statement.

“As retail evolves, effective and engaging communication is no longer a ‘nice to have’ — it’s essential,” said David Harouche, chief executive officer and founder of Multimedia Plus. “With Incite Posts, managers can share updates, celebrate achievements, and keep teams informed with visually rich, targeted content, creating a level of connection and alignment that traditional methods can’t achieve.”

Multimedia Plus said with Incite Posts, managers at all levels “can create customized posts to engage their specific teams while maintaining alignment with corporate messaging.” The company said managers can use Incite Posts to share images, videos and updates “in a dynamic, easy-to-digest format — perfect for visual merchandising updates, product launches, and employee recognition.”

Since Incite Posts lives on the Incite platform, communications are streamlined and trackable, and aligned with organizational goals, Multimedia Plus said, adding that the feature “allows messaging to scale seamlessly across large retail footprints, connecting thousands of associates with consistent, impactful content.”

“Retailers can no longer rely on outdated communication systems to connect with modern, mobile-first associates,” Harouche said. “Incite Posts bridges that gap, delivering the speed, simplicity and engagement retail teams expect.”

Retailers can see a demo of Incite Posts, along with all the other features and functions of the Incite platform, at the NRF show at the Jacob K. Javits Convention Center in New York City, Jan. 12 to Jan. 14, booth 6439.