Peter Thomas Roth, the prestige skin care brand, said it is partnering with Listrak, the cross-channel marketing platform, “to further expand its new e-commerce platform and personalize customer communications,” the companies said in a statement.

Listrak said the announcement follows a successful transition of the brand’s domains —peterthomasroth.com, junejacobs.com and naturallyseriousskin.com — to Shopify Plus, which was done in partnership with Listrak. “As a Listrak partner, Peter Thomas Roth will have access to Listrak’s vertical expertise in the beauty industry, including its dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors and trends,” the company said.

Rochelle Jacobs, managing director of Peter Thomas Roth, said the company teamed up with Listrak as its cross-channel marketing partner “because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing teams. The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent and family owned. We share common values and a powerful vision for the future of e-commerce for Peter Thomas Roth’s brands and customers.”

Ross Kramer, chief executive officer of Listrak, said, “Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class e-commerce shopping experience. We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns.”

Earlier this year, Listrak expanded its Shopify app to better serve higher-growth businesses. The company said the enhancement, which leverages AI to refine customer data and improve personalization, aims to boost the marketing effectiveness for top brands. The expanded app integrates seamlessly with Shopify Server Pixel data, thereby providing marketers with a deeper understanding of customer behavior. This enables more precise targeting, segmentation and automation across email, mobile and push notifications.

Some of the notable features of the upgraded integration include AI identity resolution, which unifies customer profiles for more highly personalized campaigns. In addition, there’s an AI-powered predictive segmentation feature that delivers more tailored messages based on purchase likelihood and lifecycle stage. The upgrade has AI-driven product recommendations, which offers relevant product suggestions based on individual customer data. And there is also seamless data sync, which ensures real-time updates on customer, order and product information. Lastly, the expansion includes an automated coupon generator, which creates timely incentives for cross-channel campaigns.