When Eva Serrano arrived at PVH Corporation in 2023, she was given a mission: bring Calvin Klein back to the runway. She chose to accept.

“This is the place Calvin Klein belongs. We have a long history,” says Serrano, the global brand president for Calvin Klein, who spent more than a decade working across Zara and parent company Inditex in Asia prior to joining PVH, where she was recruited by CEO Stefan Larsson. “It was something everyone was waiting for — but we needed to come back at the right moment and give it the right image.”