After months of speculation — and dwindling sales — Gucci announced on Thursday that it is parting ways with creative director Sabato De Sarno. The Autumn/Winter 2025 show during Milan Fashion Week on 25 February will be presented by the Gucci design studio; meanwhile, the rumour mill is already in overdrive about who will replace De Sarno at the creative helm. “New artistic direction will be announced in due time,” the brand said.
The timing of the announcement — a few days before parent company Kering publishes its annual earnings on 11 February — suggests a desire to move the conversation towards the future following a difficult spell.
