It’s been a year of change for Samuel Ross. After selling his streetwear label A-Cold-Wall in early 2024, the British designer — who interned with Virgil Abloh before starting out on his own — launched a new made-to-order brand, SR_A, which stands for both Samuel Ross Atelier and Studio Research Attire. On Saturday, Ross revealed the first part of his four-part collaboration with Zara called SR_A Engineered by Zara during Paris Fashion Week Men’s.
Ross used the money he won as part of the Hublot Design Prize in 2019 as the seed money to create SR_A, which features hand-painted garments made with Italian, Japanese and British fabrics, plus made-in-UK footwear, available online. (SR_A also released a collaboration for the 20th anniversary of Dover Street Market London in December 2024.)
SR_A Engineered by Zara will be divided into two collections per year over two years: Spring/Summer and Autumn/Winter. Contrasting to the SR_A line, the Zara capsule is focused on what Ross calls a “garment system”, which he defines as “establishing durable, functional uniforms for modern living” “at a democratic price point”.
