The company 7thonline is bringing technology solutions to the market to bridge sales forecasting and supply chain execution.

The company said these “next-generation” innovations will address these key questions: How much inventory needs to be purchased? What resources and raw materials are required for production? And how can supply chain operations align more efficiently with demand forecasts?

The technology will be unveiled at the National Retail Federation’s Big Show in New York City next week.

The rollout of the solutions is backed by more than 25 years of upstream planning, the company said, adding that in that time, 7thonline has “expanded its focus to address production demand planning — transforming its platform into a comprehensive global inventory management solution.” The company said by blurring the lines between wholesale, direct-to-consumer, and digital operations, “7thonline empowers businesses of all sizes, from small retailers to multinational enterprises, to optimize inventory flow and maximize profitability.”

The company said its next-generation approach integrates demand and supply data, “enabling corporate offices to gain real-time visibility into inventory movements across all locations and ensuring a smooth transition into supply chain planning.” The launch of these solutions comes at a time when retailers and brands are managing a more complex business that stretches across multiple channels and consumer touchpoints.

Max Ma, chief executive officer of 7thonline, said, “Retail operations have historically operated in silos, with limited communication between supply and demand teams. We’re breaking down those barriers. Our enhanced platform fosters collaboration between departments, streamlining processes, and ensuring that inventory decisions align with real-time business needs.”

The benefits of the company’s solutions include offering brands and retailers extended forecasting horizons, which allows demand planning teams to forecast further out, which reduces production bottlenecks. The platform also better integrates upstream and downstream processes. “7thonline’s platform not only handles upstream planning with precision but now seamlessly connects to downstream operations, solving problems across the inventory lifecycle,” the company said.

In addition, the platform allows corporate-level decision-makers to monitor and manage inventory flows across all locations, “ensuring alignment with overarching goals,” the company said.

The company said while competitors focus narrowly on in-season demand planning or downstream solutions, it stands out as an end-to-end platform with unmatched expertise in upstream planning. “For 25 years, we’ve mastered the complexities of upstream planning,” Ma said. “Now we’re going downstream to help our customers solve problems holistically, making us the only solution that seamlessly integrates both ends of the planning process.”