2025 has already been hailed as the year consumers will be obsessed with living — and looking younger — for longer. L’Oréal Group is leaning in with its latest innovation, a tool that promises to determine the skin’s rate of ageing. It signals a shift across the industry towards offering personalised data and tracking as part of everyday beauty routines.

“It’s like wearables, but for your skin,” says Vania Lacascade, the group’s chief innovation officer. “Imagine getting your blood analysed — but instead, it’s your skin, at the cellular level, in minutes.”