Last post The ‘Sephora kids’ aren’t going anywhereWhat if robots ran the beauty industry?EXCLUSIVE: Hair Accessories Brand Emi Jay Enters SephoraL’Oréal sales rise 2.5% in Q4, below expectationsThe Vogue Business Autumn/Winter 2025 menswear size inclusivity report5 ways to do Black Friday more sustainablyHow US tariffs would hit beautyMeet the innovators driving change in fashion5 womenswear trend predictions for Autumn/Winter 2025In defense of New York designers leaving for ParisM&S Boosts Digital Drive With First InsightHappy Returns Tackles Online Fraud While Working to Improve Online ShoppingPTC Unveils Advanced FlexPLM Enhancements at NRF 202576% of U.S. Consumers Fear Data Security in Online and Social Shopping, SOTI ReportsAre shareholders stalling sustainability progress?Escaping the Data TrapThe top 10 most-viewed AW25 menswear shows on Vogue RunwayJeauni Cassanova Sees Clothing as an InvitationAn eclectic mix: Key takeaways from Milan Fashion Week Men’sWhat investors want from beauty brands in 2025EXCLUSIVE: Tapestry Advances ‘Digital Twinning’ Through Adobe CollaborationAptos Enhances Data Accessibility With Snowflake AI IntegrationWill ‘Made in Italy’ be left behind in the race to innovate?Can ‘Made in Italy’ survive its scattered supply chains?J Crew and H&M on the importance of brand collaboration in sustainabilityAppriss Retail and Optoro Join Forces to Combat Soaring Returns Fraud, Aiming to Save Retailers BillionsA Million and One Ways to Style a SweaterFive ways fashion needs to step up on sustainability in 2025Puig extends Charlotte Tilbury investment after sales tripleFrom après fits to specialised wellness, here’s how brands should hit the slopes in 2025The business of Kendrick LamarWhy Elf Beauty sponsored a women’s wrestling tournamentSwedish Stockings CEO: ‘Tights are the plastic straw of fashion’Peter Thomas Roth Enhances E-commerce Strategy With Listrak PartnershipThe 2025 guide to the Arab calendar’s can’t-miss cultural moments for brandsSerge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB GroupAmy Powney steps down from Mother of PearlWhat we learnt at Vogue Business Fashion Futures LondonHow Calvin Klein worked its way back to the runwayNew York Fashion Week cheat sheet: Autumn/Winter 2025The Fashion Pact is scaling its cotton decarbonisation programmeAI beauty pageants and hyper-perfectionism: Welcome to the age of ‘meta face’L’Oréal Gears Up for Future Conquests in Three Main DomainsInside Bode’s big sports betKim Jones is stepping down from Dior MenTextile Exchange tackles fashion’s last climate taboo: GrowthThe US TikTok ban is getting closer. What does it mean for brands and creators?Next-gen material startups are deprioritising fashionRetail C-Suite to Boost AI Investment Amid Growing Adoption, Workforce Readiness ConcernsInside Tom Ford Beauty’s $50 million bet on its new men’s fragranceWhat Trump’s executive orders on climate mean for fashionWhen It Comes to Brand Engagement, Message Marketing Is Getting RichRepresent is launching womenswear. Here’s whyEXCLUSIVE: Benefit’s Holiday Benemart Goes From Selfridges to Virtual WorldWorkJam Unveils AI Chatbot and Livestreaming Tools to Improve Frontline Workforce ManagementOnes to watch: Colleen Allen and Zoe Gustavia Anna Whalen are putting craft at the foreIs men’s grooming going alpha male again?The US finally acknowledges textile waste in new reportEXCLUSIVE: Beats Teams With Designer Yinka Ilori MBE and (RED) in Honor of World AIDS DayEXCLUSIVE: Snap’s Bitmojis Step Out With Prada, Miu Miu BagsBalestra Launches Unisex Eau de ParfumAfter Brat summer and Kylie Jenner collabs, what’s next for Sia Arnika?A new tool will help LVMH, Chanel and more track climate progressSabato De Sarno, creative correction and a season of chaosListrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail CommunicationThe business of Selena GomezAI Is Supposed to Stop Fakes. Why Isn’t It Working?What’s facing Ulta Beauty’s new CEO?All the Beauty M&A Deals of 2024The Beauty Sandwich Kicks Off New York ResidencyA to-do list for Gucci’s next creative directorNarvar Introduces IRIS and Narvar Assist, Elevating Retail With AI-Driven Post-purchase InnovationsThis Tool Uses Gen AI to Create Digital Product Passports in SecondsCopenhagen Fashion Week cheat sheet: Autumn/Winter 2025How fashion and beauty are preparing for triple-threat tariffsEstée Lauder Goes All In With OpenAI’s ChatGPTThe roller coaster of scaling a next-gen materials startupSwarovski relaunches its fragrance division with CotyAptos Powers Up Retail Operations, Expands With The Buckle and WSSDark times, bright ambitions: Sustainability leaders on finding the energy to keep goingLooking thinner, living longer: What dominated the year in beautyDsquared2 Taps ESW to Propel Global Direct-to-consumer ExpansionHow will AI change beauty careers?The jewellery industry loves recycled gold. Is that a good thing?Puig rides fragrance boom to 11% sales jump in 2024Welcoming Peter Copping to Lanvin — a studio visit with fashion’s newest most experienced handFashion’s carbon footprint is outpacing its climate progressStreetwear label PDF brings new cool to Milan menswearUnlocking the Power of Data: Jay Hakami on Driving Retail SuccessWhy former H&M CEO Helena Helmersson joined CirculosePoshmark Unveils AI-powered Listing Tool for SellersNarvar Names Harish Mohan as President and Chief Revenue Officer to Boost Global ExpansionInside CEW’s 2025 State of the Industry Global Trend ReportShiseido’s Profit Tanks 73.1% in 2024, Due to Soft Chinese MarketSustainable fashion is getting harder, not easier, for designersRegulations are weighing down Made in ItalyEXCLUSIVE: Tagwalk Launches AI-powered Trend Prediction DashboardDid fashion deliver on its sustainability promises in 2024?The business of dressing Melania Trump in 2025Our obsession with hormones is growing. How can brands tap in?
Thu. May 8th, 2025
Last post The ‘Sephora kids’ aren’t going anywhereWhat if robots ran the beauty industry?EXCLUSIVE: Hair Accessories Brand Emi Jay Enters SephoraL’Oréal sales rise 2.5% in Q4, below expectationsThe Vogue Business Autumn/Winter 2025 menswear size inclusivity report5 ways to do Black Friday more sustainablyHow US tariffs would hit beautyMeet the innovators driving change in fashion5 womenswear trend predictions for Autumn/Winter 2025In defense of New York designers leaving for ParisM&S Boosts Digital Drive With First InsightHappy Returns Tackles Online Fraud While Working to Improve Online ShoppingPTC Unveils Advanced FlexPLM Enhancements at NRF 202576% of U.S. Consumers Fear Data Security in Online and Social Shopping, SOTI ReportsAre shareholders stalling sustainability progress?Escaping the Data TrapThe top 10 most-viewed AW25 menswear shows on Vogue RunwayJeauni Cassanova Sees Clothing as an InvitationAn eclectic mix: Key takeaways from Milan Fashion Week Men’sWhat investors want from beauty brands in 2025EXCLUSIVE: Tapestry Advances ‘Digital Twinning’ Through Adobe CollaborationAptos Enhances Data Accessibility With Snowflake AI IntegrationWill ‘Made in Italy’ be left behind in the race to innovate?Can ‘Made in Italy’ survive its scattered supply chains?J Crew and H&M on the importance of brand collaboration in sustainabilityAppriss Retail and Optoro Join Forces to Combat Soaring Returns Fraud, Aiming to Save Retailers BillionsA Million and One Ways to Style a SweaterFive ways fashion needs to step up on sustainability in 2025Puig extends Charlotte Tilbury investment after sales tripleFrom après fits to specialised wellness, here’s how brands should hit the slopes in 2025The business of Kendrick LamarWhy Elf Beauty sponsored a women’s wrestling tournamentSwedish Stockings CEO: ‘Tights are the plastic straw of fashion’Peter Thomas Roth Enhances E-commerce Strategy With Listrak PartnershipThe 2025 guide to the Arab calendar’s can’t-miss cultural moments for brandsSerge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB GroupAmy Powney steps down from Mother of PearlWhat we learnt at Vogue Business Fashion Futures LondonHow Calvin Klein worked its way back to the runwayNew York Fashion Week cheat sheet: Autumn/Winter 2025The Fashion Pact is scaling its cotton decarbonisation programmeAI beauty pageants and hyper-perfectionism: Welcome to the age of ‘meta face’L’Oréal Gears Up for Future Conquests in Three Main DomainsInside Bode’s big sports betKim Jones is stepping down from Dior MenTextile Exchange tackles fashion’s last climate taboo: GrowthThe US TikTok ban is getting closer. What does it mean for brands and creators?Next-gen material startups are deprioritising fashionRetail C-Suite to Boost AI Investment Amid Growing Adoption, Workforce Readiness ConcernsInside Tom Ford Beauty’s $50 million bet on its new men’s fragranceWhat Trump’s executive orders on climate mean for fashionWhen It Comes to Brand Engagement, Message Marketing Is Getting RichRepresent is launching womenswear. Here’s whyEXCLUSIVE: Benefit’s Holiday Benemart Goes From Selfridges to Virtual WorldWorkJam Unveils AI Chatbot and Livestreaming Tools to Improve Frontline Workforce ManagementOnes to watch: Colleen Allen and Zoe Gustavia Anna Whalen are putting craft at the foreIs men’s grooming going alpha male again?The US finally acknowledges textile waste in new reportEXCLUSIVE: Beats Teams With Designer Yinka Ilori MBE and (RED) in Honor of World AIDS DayEXCLUSIVE: Snap’s Bitmojis Step Out With Prada, Miu Miu BagsBalestra Launches Unisex Eau de ParfumAfter Brat summer and Kylie Jenner collabs, what’s next for Sia Arnika?A new tool will help LVMH, Chanel and more track climate progressSabato De Sarno, creative correction and a season of chaosListrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail CommunicationThe business of Selena GomezAI Is Supposed to Stop Fakes. Why Isn’t It Working?What’s facing Ulta Beauty’s new CEO?All the Beauty M&A Deals of 2024The Beauty Sandwich Kicks Off New York ResidencyA to-do list for Gucci’s next creative directorNarvar Introduces IRIS and Narvar Assist, Elevating Retail With AI-Driven Post-purchase InnovationsThis Tool Uses Gen AI to Create Digital Product Passports in SecondsCopenhagen Fashion Week cheat sheet: Autumn/Winter 2025How fashion and beauty are preparing for triple-threat tariffsEstée Lauder Goes All In With OpenAI’s ChatGPTThe roller coaster of scaling a next-gen materials startupSwarovski relaunches its fragrance division with CotyAptos Powers Up Retail Operations, Expands With The Buckle and WSSDark times, bright ambitions: Sustainability leaders on finding the energy to keep goingLooking thinner, living longer: What dominated the year in beautyDsquared2 Taps ESW to Propel Global Direct-to-consumer ExpansionHow will AI change beauty careers?The jewellery industry loves recycled gold. Is that a good thing?Puig rides fragrance boom to 11% sales jump in 2024Welcoming Peter Copping to Lanvin — a studio visit with fashion’s newest most experienced handFashion’s carbon footprint is outpacing its climate progressStreetwear label PDF brings new cool to Milan menswearUnlocking the Power of Data: Jay Hakami on Driving Retail SuccessWhy former H&M CEO Helena Helmersson joined CirculosePoshmark Unveils AI-powered Listing Tool for SellersNarvar Names Harish Mohan as President and Chief Revenue Officer to Boost Global ExpansionInside CEW’s 2025 State of the Industry Global Trend ReportShiseido’s Profit Tanks 73.1% in 2024, Due to Soft Chinese MarketSustainable fashion is getting harder, not easier, for designersRegulations are weighing down Made in ItalyEXCLUSIVE: Tagwalk Launches AI-powered Trend Prediction DashboardDid fashion deliver on its sustainability promises in 2024?The business of dressing Melania Trump in 2025Our obsession with hormones is growing. How can brands tap in?
Thu. May 8th, 2025

Charms, sunglasses and scents: Can small luxuries carry the industry long-term?

This article is part of The Luxury Slowdown Survival Guide, a collection of articles that examines the recent industry downturn and the strategies brands may employ to come out of it unscathed.

A perfume, a new pair of sunglasses, a belt, a bag charm: these so-called “small luxuries” have swelled in importance to the luxury industry in the past year. The reason? They’re selling.

    • Henry

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